2018-present
I co-founded this now large scale cannabis company by using market data combined with my design and branding expertise. By understanding the huge gaps in the market for cannabis consumers, I was able to develop an immediately in-demand product with a brand that people fell in love with (and still love today). I have sustainably grown the brand from 0 to $500k monthly sales, handling every consumer facing touchpoint.
- Full brand creation and direction
- Placed in most dispensaries throughout California becoming a household name
- Product collaborations with musicians
- Collaboration beverage with beer company Pabst Blue Ribbon (PBR)
- Working with agency partners while still spearheading internal projects
- Press accolades, awards, and the opportunity to write and speak about design in an emerging market
- Weekly livestream to 1M+ viewers
2016-2018
The largest online cannabis marketplace for consumers to order directly to their door.
- Took part in successfully destigmatizing an emerging market and making it mainstream
- Managed the creative team of designers, copywriters, and photographers
- Full brand refresh along with new brand guidelines
- Billboards and out of home media across the state of California
- Created in house product lines
2014-2016
A Y-Combinator startup platform for video freelancers to bid on jobs.
- Full brand refresh
- Brand management
- UX Design
- YouTube content creation
2013-2014
A boutique video agency for tech clients such as Salesforce and Google.
- Storyboarding concepts
- Client pitches and deck building
- On set directing
- Animation directing
2012
Best design internship imaginable where I learned from the greats and worked on projects for giants like Mattel, Sesame Street, and Hot Wheels